Market research, data analysis, and polling results point toward continued growth in apartment rental demand. Lifestyle preferences are changing among baby boomers, gen-X-ers, and millennials alike, driving home ownership rates to plummet to the lowest levels since the early 1990's. Meanwhile, demand for multi-family housing is projected to increase 20% by 2030, according to research from the NAA and NMHC. These trends will continue to shape the multi-family housing industry for years to come. Read more about what's driving the shift in preference for each generation here and the increase in demand for apartment housing here. For a more detailed analysis, take a look at Harvard's State of the Nation's Housing 2017 report here.
Home Ownership Rate
Projected Shortfall in Apartment Homes by 2030